The Differences Between Social Media Marketing and Social Media Advertising
- by admin
- February 8, 2021
If you are new to the world of marketing, it can be hard to tell the differences between social media marketing and social media advertising. In short, we can say that the main difference between these two is that social media marketing is unpaid action, and social media advertising is paid action. However, there are other things that you should consider as well before you decide what kind of marketing strategy you choose. In this article, we will tell you about the benefits of both methods.
Social media marketing; what is it, and how to do it?
Usually, social media marketing includes those actions that are unpaid. You can, for example, share different articles to your social media accounts or be active in other ways. It’s always good to comment, like, and interact with your audience and customers online. It’s nowadays highly recommended to have social media accounts for your company, and that is the perfect way to share information with everyone interested. Also, as there are many platforms available, you can freely choose those that fit your target audience the best. In case you are in the B2B field, LinkedIn could be the right choice. Still, the most popular sites, like Instagram, are usually fit for almost any type of business.
Once you have set up an account, you can connect with your business partners and start gaining visibility immediately. It’s good to do research on what your target audience is interested in generally so that you can create posts that will be noticed. You should share your own content but don’t forget to comment, like, and share interesting links related to your business area. Having a social media account will help you to create a community that will, hopefully, grow and bring in new customers.
Social media advertising; what is it, and how to do it?
As we mentioned before, social media advertising includes actions that are paid. For example, you can set up banner ads on various different social media channels, like Instagram, Facebook, and LinkedIn as well. You can also boost the images and texts you posted before, and this means that more people will be able to find them. Commonly, the fee for these ads is based on PPC (pay-per-click) basis. The goal of this type of advertising is to get people to visit your social media channel or website.
When you are doing social media marketing, the first problem is to reach your target audience and get as much traffic as possible. It can be difficult at first before you have many followers, so it can be useful to choose the best posts you have and boost them. Different social media platforms offer different things, but often you can choose the target audience based on their age, location, gender, or even search history, used device, or interests. The most important thing is to know your audience before you set up the ads. As you are paying for the views/clicks, it’s necessary that the right people see them. Remember also to check the analytics of your marketing campaign. This way, you can adjust the target audience and create better posts.
When you are planning on your social media marketing strategy, you definitely need both of these methods to succeed. It’s essential to build a social media community and interact with customers, but you also need to reach your target audience. It can take an enormous amount of time without any paid ads since there are many things to consider. It’s a good idea to launch a social media advertising campaign while you do everyday marketing at the same time.