Investing in SEO when you have an online-shop is a must. Still, too many e-commerce businesses rely on social media and paid ads instead of investing in search engines, even if it will give them the highest return on investment. The idea is that once your e-commerce ranks, you have to do very little to maintain, and the sales will keep on coming. Even if the up-front work may seem challenging, it is 100% worth it.
There are eight main elements to e-commerce SEO strategy
Researching your keywords
The purpose of this is to find out the most performing keywords that your business ranks for in Google or other search engines. This is considered the first and most essential part of SEO for E-commerce. There are many good proven techniques to find the right keywords, different sites that are created solely for this purpose but also your own investigation. Your competitors can be a great source of keyword source. Finding the right keywords will guide your marketing plan and will be the basis of your e-commerce SEO strategy.
After finding the right keywords, it is time to implement them into your website. Structure your navigation and plan well your category pages. Making the site easy to navigate, the products searchable and user-friendly are your main goals. Use the right keywords to make your site highly relevant for URL and subdirectories. Make things available quickly to a customer, within 2-4 clicks.
On- and off-page SEO
Make sure your webpage is 100% optimized for your target keywords. There are an enormous amount of apps and sites that will help you do it, for example, YOAST, also for free. Make sure the basic things of on-page SEO like meta descriptions, title tags, alt text, internal linking, and URL structure are done well. After that, concentrate on off-page SEO, such as, for example, backlinks, domain authority, etc.
Be the best and ultimate provider for a unique user experience; that’s what Google wants from you. Things like how fast your page uploads, how does it look like on mobile devices, if all links work are those things you should definitely take care of before you start any marketing in vain.
In order to get local organic traffic first thing you should do is claiming your Google My Business profile and getting local links on your site, which are backlinks from other local websites. An excellent example of local SEO is listing your business to local yellow pages and posting a reference about it on your website.
Blogging, user discussion panels, different kind of articles that engage users and creates interest towards your product is a good example of content marketing you need to produce continuously. Using more keywords and backlinks create added value to your potential and existing customers. Simple but not easy, this is a tool that will generate traffic and add value to your brand exponentially over time.
Google loves content and links. Having recognized backlinks will create authority for your webpage and thus bring you higher ranks faster than anything else. Collaborate with other bloggers, with other sites, even with your competitors, and get access to those links. A great example of backlink building is resource pages that will, for sure, boost your overall ranking.
Analyzing and correcting
If you can’t measure, you can’t manage, and you will never know if the things you do, where you invest effort, time, and money, really having any effect and bringing you results and eventually profit. This is not done over one-week-time, but rather systematically over a more prolonged period. With SEO, you can’t build it and instantly see results; it’s a long-term strategy that day by day will take you in the direction you want. There are plenty of tools to measure your success; good examples are Google console, Google Analytics, Address, etc.